About Juniper · North Chesterfield, VA

You'll stop dreading the board meeting — because the numbers already told you what to say.

I'm Marlow — the person behind Juniper. I spent a decade sitting in the CFO chair for companies that couldn't yet justify one full-time, and I built Juniper so more founders could borrow that seat exactly when they need it. This is the short version of how I got here and how I work.

Based in North Chesterfield, VA · I reply by the end of the next business day.

$Marlow, the fractional CFO behind Juniper, at a desk with an open financial model$ Founder · Fractional CFO

Hands marking up a printed cash-flow forecast on a dark desk

Why I started this

I kept meeting founders drowning in a spreadsheet they were afraid to touch.

Great product, real revenue, a bank balance that somehow felt scarier every month — and no one whose actual job was to translate the numbers into a decision. Hiring a full-time CFO was a year and a half too early. So the forecasting fell to whoever had the least fear of formulas, usually at 11pm before a board call.

I'd been that CFO in-house three times over. I knew the work compresses into a few days a month once the model is built right. So I made Juniper — one seat, shared across a handful of companies, scoped and priced up front so you never wonder what the meter's doing.

No offshore team you never meet, no junior analyst learning on your file. The forecasts, the board deck and the raise model are built by the same set of hands every month — mine.

— Marlow, founder of Juniper

How I work

Four things I hold to, no matter the engagement.

The model is the deliverable, not the deck.

Slides go stale by Friday. I keep a living model in your accounting stack that updates as actuals land, so the runway you read on Monday is the runway you actually have.

You know the number before we start.

Every engagement is a fixed scope for a fixed fee. Retainers renew monthly and pause with 30 days' notice. No hourly meter running quietly in the background, no surprise on the invoice.

I say it plainly, even when it's not the answer you wanted.

If a hire doesn't pencil out, I'll show you why in your own numbers. If a raise timeline is fantasy, you'll hear it from me first — not from an investor across the table.

I stay in my lane and respect yours.

Your bookkeeper keeps the books clean and your accountant files the taxes. I turn that work into forecasts, decisions and a board narrative. Everyone does what they're best at.

The math on a fractional seat

A full-time CFO, minus the salary

Senior judgment, part-time cost.

You get someone who has closed the books, run the raise and sat through the board meeting — for the days a month you actually need one.

3 companies I've served as an in-house CFO before building Juniper — the experience you're borrowing, not paying to build.

Right-sized to your stage

Scale me up, or step me back.

Start with a one-time forecast, roll into a standing seat before a raise, then ease off when a full-timer finally makes sense. The seat flexes with you.

The rooms this experience came from.

Seed

Early-stage SaaS, from garage to first hires

Built the first real budget, set up the 13-week cash view, and kept the runway honest through a founder team that grew from four to nineteen.

Series A

The raise, the data room, the diligence

Owned the fundraise model and the numbers behind the story — built to survive investor questions well past the term sheet, not just to look good in the pitch.

Scale-up

Board reporting for a company past $15M

Ran monthly close reviews and the board deck, and turned unit economics into pricing calls the whole leadership team could stand behind.

Now

Juniper — that seat, shared, in North Chesterfield

The same rigor, scoped per engagement, for founders who need a CFO's head more than they need a CFO's payroll line.

Let's see if we fit

The best way to know me is to talk for fifteen minutes.

Tell me where the company's at and the number that's keeping you up. If I'm the right seat, I'll say so. If you'd be better served elsewhere, I'll say that too — and point you toward someone good. No pressure either way.

Now you know who's on the other end

Let's put the forecast in steadier hands.

Book a fit call See the engagements